Our Story

We believe that when you want the rain to stop, your mood to lift, and the sun to come out all you really need to do is smile. Smiling is amazing because when see someone else do it you can’t help but start beaming from ear to ear no matter how you’re feeling. It’s such a small gesture, but it goes such a long way to making the world a better place.

At the same time we know what it feels like when you don’t have the confidence to show the world your smile. If you’re sensitive about the colour of your teeth then it’s perfectly natural that you feel like you want to keep your smile under wraps. But just let us tell you one thing: it doesn’t have to be that way.

Smiling is your gift to the rest of the world and it’s one that you should never feel self-confident about. A smile is the best way to break the ice, greet a friend, or share a magic moment with a loved one.

By creating the only vegan friendly teeth whitening kit that can help you fall in love with your smile in just 20 minutes we’ve designed a product that you’ll love the moment it arrives. Every ingredient is responsibly sourced, 100% natural, and completely free from all forms of animal testing. That way when you look in the mirror and love the smile you see staring back at you you’ll know you’ve stayed true to your ethical roots.

We can’t wait for the day you fall back in love with your smile.

Why not make it today?